Four stages / Stage 3 · Bond
Make your clinic the one owners don’t want to leave
At stage 3 the card is more than a reminder.
It holds the pet’s history and plan, carries your clinic’s name and contacts, and lives on the owner’s phone. Switching clinics means leaving that record behind.
Why bonded clients matter
Clients who feel connected to their pet’s care visit more often, and clients do switch practices.
visits a year for owners with a strong bond to their pet compared with a weaker bond, in a study of 2,000 US owners.
of UK pet owners surveyed for the Competition and Markets Authority had moved to their current practice from another one.
visits a year for pets on Banfield wellness plans compared with pets not on a plan. Plan members chose to join, so this shows association, not cause.
of UK pet owners had a pet health plan with their practice in the CMA survey, 42% at large groups and 29% at independents.
What stage 3 includes
| Feature | What it does | Status |
|---|---|---|
| Clinic-branded card | Your name, contacts and the pet’s next step on the owner’s phone. | Available |
| Pet’s plan page | A private page with everything done and due, linked from the card. | Available |
| Retention report | Share of clients still active after 12 and 24 months, and who is slipping. | Rolling out |
| Preventive care plans | Owners pay monthly for a bundle of preventive care at your clinic. | In development |
The number to watch
Active clients: the share of clients with at least one visit in the last 12 and 24 months.
What your team does
Nothing new. The card and the plan page update from the visits you already record.
Next: stage 4, Grow
Clients who stay are the best source of new clients.