TailPlan
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Four stages / Stage 1 · Recover

Bring back the patients who are already overdue

Every clinic has pets in its records that were due for a booster, a treatment or a check-up and never came.

TailPlan finds them in your client list, shows you who they are and what they are worth, and contacts the owners in your clinic’s name.

Start with a free audit

Why patients drift away

Cost matters for some owners. But in recent European surveys, many owners of unvaccinated pets didn’t know what their vet recommended. Often the conversation simply stopped.

61% vs 6%

of owners of unvaccinated cats didn’t know how often their vet recommended revaccination, against 6% of owners whose cats were up to date. Italy, 1,247 owners; an association, not proof of cause.

Peer-reviewedFilipe et al., BMC Veterinary Research 2021
46.8%

of dogs in Germany were vaccinated to current guidelines; the vet’s recommendation was the factor most strongly linked to vaccination status. 3,881 owners.

Peer-reviewedEschle et al., PLoS ONE 2020
58%

of practices that sent reminders never checked whether the client booked.

Industry-funded surveyVolk et al., Bayer Veterinary Care Usage Study, JAVMA 2014
66%

of UK owners whose pets have regular check-ups agreed that their practice reminds them to attend.

GovernmentCMA Vet Users Survey, 2025
8.5%

of inactive clients came back within six months after a single email from their practice, in a 2015–16 programme across 1,612 US practices. 38% of them had been away for more than two years.

Industry programmeAAHA NEWStat, 2017
27%

of owners of vaccinated cats said reminders influenced their decision to vaccinate. 5,071 owners in 14 countries.

Peer-reviewed, manufacturer-fundedCarroll et al., Veterinary Sciences 2026

How stage 1 works

  1. You upload your client listAny export or spreadsheet with owners, pets, birth dates and recent procedures.
  2. TailPlan builds the auditEvery pet that is late, what it is late for, by how long, and the visits this represents.
  3. You choose who to contactAll overdue pets, or only some groups, for example the last 12 months.
  4. Owners get their cardA message in your clinic’s name with a link that adds the pet’s card to their phone, showing what is due.
  5. You see who came backReturned patients are counted as your team records the visits.

The number to watch

Patients returned within 30 days of the first message, and the revenue from those visits.

What your team does

  • Exports the client list once
  • Picks which owners to contact
  • Records the visits as usual

Next: stage 2, Routine

Once overdue patients are back, keep every pet on schedule so they don’t drift again.

See stage 2