Pricing

Pay for the cards owners keep. First month free.

Your price depends on how many of your clinic’s cards are active in owners’ phones, not on how many vets you employ.

All four stages are included in every plan. Start without payment details; if you continue after the first month, you pay monthly by card and can cancel at any time.

Start

Up to 200 active cards

€29 / month

For a small practice getting its first owners on board.

Start free

Grow

Up to 750 active cards

€69 / month

For an established clinic with a steady client base.

Start free

Pro

Up to 2,000 active cards

€129 / month

For a busy clinic where most owners carry the card.

Start free

Group

More than 2,000 cards, or several sites

Price per agreement

Results reported per site, one agreement and one invoice.

Write to us

Every plan includes

  • All four stages: recover, routine, bond and grow
  • Your clinic’s card for every pet
  • Free audit of overdue patients
  • Care plans and unlimited, free Wallet reminders
  • Referral codes on every card
  • Results page and weekly overdue list
  • Accounts for your whole team

What counts as an active card

A card that is installed in an owner’s Apple Wallet or Google Wallet right now. There is one card per pet, so an owner with two dogs has two cards. If an owner links a pet’s card to more than one TailPlan clinic, it counts once for each clinic that accepted it.

A card the owner has removed no longer counts, and neither does a card you sent that was never added. You never pay for owners who aren’t carrying your card.

Prices exclude VAT. Wallet reminders are unlimited and free. WhatsApp and SMS messages are optional and billed on top of the plan at our provider’s cost plus 10%, with a monthly limit you set. In the free month there is no card limit; WhatsApp and SMS turn on once you add a payment card.

Billing questions

Short answers. Write to info@tailplan.vet for anything else.

Do I need payment details to start?
No. The first month is free, with no limit on cards and no payment details. Before it ends we ask whether you want to continue; only then do you add a payment card.
What if we go over our band?
Nothing stops: you can always keep handing out cards. If your active cards pass your plan’s limit, the next band applies from the following month, and we tell you by email before it does.
Why price by cards, not by vets?
Because you pay for the reach you get: each active card is an owner who receives your reminders. A growing clinic isn’t penalised for hiring another vet or receptionist, and cards that owners remove stop counting.
How do I pay?
By card, monthly, through Stripe. Invoices are sent by email automatically.
Is there a setup fee or a contract?
No setup fee and no fixed term. Cancel at any time; the plan runs to the end of the month you have paid for.
Why are messages charged separately?
WhatsApp and SMS cost money per message, and the number depends on how many clients you have. Billing them at our provider’s cost plus 10% keeps the plan price low and fair for small clinics. You set a monthly limit, and Wallet reminders, which cost nothing per message, are unlimited.
What happens to our data if we cancel?
Reminders stop, the cards stop updating, and we delete your clients’ data within 30 days. On request, we send you an export first.

See what it is worth to your clinic first

Seven questions give you an estimate of missed visits in euros, and the plan you would likely need.

Start free